London-based Butler has been immersed in the U.K. and Ireland hospitality world ever since winning a coveted student internship at Thomas Cook decades ago. Her clients, often ultra-high-net-worth travelers, rely on her to plan one-of-a-kind experiences — many of which are too exclusive to divulge, she says. Luckily for travelers, she’s just as comfortable planning a modest family vacation or a quiet country getaway.
Trends Butler is noticing in British Isles travel? Ireland, always popular, is growing even more so, from city stays in Dublin to a tour of the Guinness family’s personal farm. Stately manor hotels are opening up in quieter parts of England: the Newt and Shatwell House in Somerset; Thyme, in the Cotswolds; Yorkshire’s Grantley Hall. And clients are more and more interested in sustainability, from plastic-free stays and ways to reduce food waste to social responsibility efforts, including donations to local organizations all along the route.
ADDITIONAL SPECIALTIES: Northern France, including Paris
Languages Spoken: English
Minimum Daily Spend: From $670 per day
Trip Planning Fees: From $328; can be applied to trip cost
“I used Nicola Butler and her Noteworthy team to host my family for a two-week trip to England last summer. On a scale of 1 to 10, the trip was a 12! The itinerary was terrific. Our guides were incredibly knowledgeable, professional, and charismatic. The entire process is a memory we will forever cherish.” — H.R.