Allianz Partners Predicts Travel Trends and Offers Tips for 2024

Allianz Partners Predicts Travel Trends and Offers Tips for 2024

Laurie Baratti

Americans ardently
embraced travel in 2023, facing down long lines and enduring peak-season delays
with resilience (mostly). As 2024 begins to unfold, Allianz Partners’ research
has found that strong travel demand persists; plus, we haven’t seen the last of
post-pandemic “revenge travel”. In its report, Allianz provides a sneak peek
into the upcoming travel landscape, presenting insights into evolving trends
and offering advice on how to navigate common vacation challenges.

Allianz Partners’ 15th Annual Vacation Confidence Index Allianz
Partners’ 15th Annual Vacation Confidence Index indicates that wellness and
self-care were top priorities for 54 percent of younger travelers (18- to 34-year-olds)
in 2023, with 42 percent expressing a willingness to embark on solo trips.
While these trends are not exactly new developments, they are poised to
intensify in 2024, driven by the younger generation’s advocacy for the personal
growth inherent in these experiences.

Travel Trends
for 2024

Allianz Partners’ 15th Annual Vacation
Confidence Index report indicates that wellness and self-care were top
priorities for 54 percent of younger travelers (18- to 34-year-olds) in 2023,
with 42 percent expressing a willingness to embark on solo trips. While these
trends are not novel, they are poised to intensify in 2024, driven by the
younger generation’s prioritizing the type of personal growth they stand to
gain from these experiences.

On top of that, a
recent survey
of travel advisors conducted by the travel insurance company reveals a
cruise-centric travel landscape, with over 75 percent of customer bookings
allocated to cruises. Ocean cruises lead the pack, followed by river cruises,
expeditions and themed cruises. The expedition cruise market, in particular, is
expected to flourish in 2024, with travel advisor bookings reflecting rising
popularity and previous passengers eager to plan their next voyage.

Aerial View on Placa Espanya and Montjuic, Barcelona, Spain (photo via TomasSereda / iStock / Getty Images Plus)

PHOTO: Aerial View on Placa Espanya and Montjuic, Barcelona, Spain. (photo via TomasSereda / iStock / Getty Images Plus)

In addition to
maritime adventures, major global sporting events—especially the 2024
Paris Olympics and the UEFA Euro 2024 tournament in Germany—are
set to attract a significant number of travelers. Another Allianz Partners’ survey
discovered that there was a 55 percent increase in trips to Europe
during the summer of 2023, with expectations of continued growth in the 2024
season.

Europe also
continues to benefit from post-pandemic pend-up travel demand, as so-called “revenge”
travelers continue to book bucket-list-style trips. Allianz’ most recent
holiday survey revealed that American travelers are increasingly choosing
destinations on the Iberian Peninsula, such as Madrid and Barcelona, Spain, and
Lisbon, Portugal experiencing notable surges in booking traffic

Tips for a Safe
Travel Season 

To ensure a safe
and enjoyable travel season, Allianz Partners USA’s Senior Medical Consultants,
Dr. Eugene Delaune and Dr. Jim Evans, offered some valuable insights. For
tropical beach or cruise destinations, they recommend packing sunscreen to
prevent sunburns, and suggest ginger candy or tea for those going on cruises
who are prone to sea sickness. Travelers venturing into the ocean are advised
to research destinations in advance to avoid wildlife encounters and riptides.

Woman on a boat near London's Tower Bridge

Solo traveler on a boat in view of London Bridge. (Photo Credit: lolostock/iStock/Getty Images Plus)

For cold-weather
adventures, such as skiing and snowboarding, Dr. Evans emphasizes the
importance of wearing a helmet to prevent injuries. This precaution not only
ensures safety but also contributes to staying warm in frigid climates where
additional layers are crucial for fending off colds and fevers.

How to Safeguard
Your Investment

Allianz
Partners stresses the importance of planning for success, urging travelers to
include a travel insurance policy covering medical emergencies on their
checklist. The company offers various products for peace of mind, including
travel delay coverage. Since 2024 is destined to reach new highs in global
passenger traffic, encountering delays becomes an increasing possibility. A
proper travel insurance policy can help reimburse the covered portion of your prepaid expenses in such instances.


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Americans ardently embraced travel in 2023, facing down long lines and enduring peak-season delays with resilience (mostly). As 2024 begins to unfold, Allianz Partners’ research has found that strong travel demand persists; plus, we haven’t seen the last of post-pandemic “revenge travel”. In its report, Allianz provides a sneak peek into the upcoming travel landscape,…

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