People’ High Submit-Pandemic Journey Priorities
A-List Travel Advisors

People’ High Submit-Pandemic Journey Priorities

Based on a latest research performed by ASTA, the American Society of Journey Advisors, the three most important considerations that People are prioritizing as we proceed recovering from the COVID-19 pandemic are extra experiential journey choices, extra customer support and a return to their favourite locations.


Expertise Is Key

Forty-six % of respondents reported that they need their journey to offer extra distinctive experiences.

Distinctive experiences can vary from reserving excursions to lesser-known locations or excursions to locations not many learn about, to participating in voluntourism actions or being immersed in native tradition.

People’ High Submit-Pandemic Journey Priorities
A tour group has tea and pastries at Affiliation Tawesna as a part of an Intrepid influence initiative expertise. (photograph through Shu Lin / Intrepid Journey)

Kim Cook dinner, proprietor of Love To Journey, has seen a rise in distinctive journey experiences, particularly amongst her purchasers who’re planning their honeymoons, explaining that the post-pandemic marriage ceremony growth is inflicting extra newlyweds t

o search out extra atypical honeymoon experiences than their mates previously have.

“The honeymoon market has been requesting distinctive locations and experiences,” commented Cook dinner. “They wish to ebook one thing completely different than all their mates. Many are on the age that they know 5 to 10 {couples} getting married this yr, so they’re in search of methods to personalize their honeymoon expertise.”

Improved and Expanded Buyer Service

The report discovered that 49 % of American vacationers need extra customer support. This may vary from buyer help throughout flight delays to in-destination assist from journey advisors.

Journey advisors can assist enhance customer support for vacationers since they usually assist a traveler with every little thing from the planning phases to questions that will come up throughout journey. Lindsey Epperly, CEO of Jetset World Journey, identifies customer support as one of many greatest priorities amongst her personal purchasers.

A family working with a travel advisor
A household working with a journey advisor. (photograph through South_agency / getty photos)

“We have observed that vacationers’ expectations appear to be increased than ever, particularly relating to customer support – whether or not that’s on the advisor facet or as soon as on the bottom,” mentioned Epperly. “This may create a pressure level contemplating how a lot remains to be exterior of an advisor’s arms, regardless of the rolled again restrictions.”

“We’re working to set these expectations in a practical method, whether or not that is level-setting relating to turnaround instances or in-destination staffing considerations. The important thing to journey stays flexibility, however when vacationers are paying top-dollar for an expertise they’ve been ready for 2 plus years, there’s usually an unstated demand for perfection,” she completed.

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Good Recollections Drive Return Journeys

Forty-eight % of American vacationers wish to return to a vacation spot they’ve visited previously.

The need to return to a beforehand visited vacation spot might be from the sense of familiarity and luxury that comes with it. If a traveler is returning to touring overseas for the primary time this yr after the pandemic, they could be extra snug with planning a shorter journey to a vacation spot they know and love, quite than taking a deep dive into an unfamiliar place.

“My guess as to why that is taking place is that, throughout the pandemic and shutdown, purchasers rapidly understood that they might lose entry to anywhere at any time,” mentioned Epperly. “Flights will be grounded, borders will be closed, whether or not to at least one remoted vacation spot or to your entire globe.”

“For that cause, if they’ve skilled a vacation spot they know they love, I imagine they’ve extra motivation to return to it. Moreover, they’re eradicating the unknown piece of the planning puzzle – the massive query of, ‘Will I like this place as a lot as I liked my favourite place?’ which might present some sense of being in management and decreasing the variety of unsure parts on any given journey,” Epperly added.

beach, Quintana Roo, Mexico, Mexican Caribbean
A pristine seashore in Quintana Roo, Mexico. (photograph courtesy of Quintana Roo Tourism Board)

Laurence Pinckney, CEO of Zenbiz Journey, LLC, echoes Epperly’s ideas, citing locations like Mexico, the Caribbean and Brazil as the highest locations his purchasers have returned to this yr. “It’s acquainted and fast,” he mentioned.

Whereas these three priorities are not at all an exhaustive record of journey considerations shared amongst People this yr, they need to shed some mild on how a big portion of our inhabitants thinks about touring.

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