RICHMOND, Va., Jan. 11, 2024 /PRNewswire/ — Americans traveled with gusto in 2023 and took the long lines and inevitable delays that come with peak travel seasons mostly in stride. Travel demand for 2024 is expected to remain strong with Americans eager to make new memories. Here’s a look ahead at this year’s travel landscape with trends from and tips from travel insurance provider Allianz Partners USA with advice on how to handle common vacation mishaps.

Travel Trends Moving into 2024
According to the travel insurance and assistance company’s 15th Annual Vacation Confidence Index, 54% of 18-34-year-olds reported wellness and self-care were a travel priority in 2023 while 42% of those surveyed mentioned they would embark on a trip alone. While wellness, self-care and solo travel are not new concepts, the trends will likely grow even stronger in 2024 as younger generations continue to make their voices heard about the benefits and importance of each when it comes to personal growth. Meanwhile, the company’s recent survey of travel advisors found that more than 75% of customer bookings were for cruises, with ocean cruises being the most popular, followed by river cruises, expedition and themed cruises. The expedition cruise market specifically will continue to grow in 2024, as travel advisor bookings indicate an increase in popularity and passengers voice their desire to book another for a future trip.

Regarding where travelers will be headed, beyond the water, new and exciting sporting events happening around the world will draw in major crowds, specifically to Paris for the 2024 Olympics and Germany for the UEFA Euro 2024 tournament. A survey conducted by Allianz Partners also found that trips to Europe increased by 55% in summer 2023 over the previous year, with expectations to yet again increase in the 2024 season. Europe continues to benefit from pent-up travel demand as “revenge” travelers book bucket list trips, and most recently, the travel insurance and assistance company’s holiday survey found significant jumps in American travelers to the Iberian Peninsula, with Madrid and Barcelona, Spain, Barcelona and Lisbon, Portugal showing steady increases in booking traffic.

Essential Tips for a Safe Travel Season
Whether travelers are planning to visit a sunny beach in Europe or thinking about going on a cruise adventure this year, there are many things to consider when preparing to leave home, according to Dr. Eugene Delaune and Dr. Jim Evans, both Senior Medical Consultants at Allianz Partners USA. “If you’re going away to a tropical beach location or setting sail on a cruise, we recommend packing sunscreen to help prevent those painful sunburns,” says Dr. Delaune. “If you’re prone to sea sickness, taking ginger candy or ginger tea can help with nausea. If you’re swimming in the ocean, encounters with wildlife and dangerous currents like riptides are possible so make sure you research your destination ahead of time to help avoid any unwanted encounters.”

If this year’s travel plans include skiing down the slopes in the cold weather, Dr. Evans stresses the importance of wearing a helmet. “Whether you’re an expert or beginner, always wear a helmet to help protect yourself in case of any falls you may experience,” says Dr. Evans. “The last thing you want to do is spend a night in the hospital while on vacation, so always make sure you take that extra step to help keep you safe.” It can also help keep you warm in a place where extra layers are essential in keeping you dry and free of any colds or fevers.

A Savvy Strategy to Protect Your Wallet
Planning is the key to success, and a travel insurance policy that includes coverage for medical emergencies should be on every vacation checklist. Travel Insurance also offers several different products that deliver peace of mind, including travel delay coverage. 2024 will mark a milestone for global passenger traffic so if you do encounter a covered delay, a travel insurance policy can help get you reimbursed for the lost covered part of your prepaid expenses, minus any refund that may be received, like expenses for a missed tour. Allianz Partners also offers an additional product for both customers with a travel insurance policy and those without, through the award-winning TravelSmart mobile app. Not only does it give customers quick access to their policy and connect them to the Allianz 24/7 assistance team in case of any emergencies that may arise during their trip, but it can also help all users translate medical and emergency terms in over 18 different languages, locate nearby, prescreened medical facilities, and more.

Allianz Partners offers travel insurance through most major U.S. airlines, leading travel agents, online travel agencies, hotel companies, cruise lines and directly to consumers. For more information on Allianz Partners and available travel policies, please visit  

About Allianz Partners  
In the United States, Allianz Partners USA (AGA Service Company) offers Allianz Travel-branded travel protection plans and serves millions of customers each year. In addition to travel protection, the company offers event ticket protection, registration protection for endurance events and unique travel assistance services such as international medical assistance and concierge services. AGA Service Company is doing business as Allianz Global Assistance Insurance Agency in California (License # 0B01400) and Massachusetts. Allianz Partners USA is part of the Allianz Partners group. Allianz Partners is a world leader in B2B2C insurance and assistance, offering global solutions that span international health and life, travel insurance, mobility and assistance. Customer driven, our innovative experts are redefining insurance services by delivering future-ready, high-tech, high-touch products and solutions that go beyond traditional insurance. Present in over 75 countries, our 19,400 employees speak 70 languages, handle over 58 million cases each year, and are motivated to go the extra mile to offer peace of mind to our customers around the world.  

For Allianz Partners USA products offered and sold in the U.S.: Terms, conditions, and exclusions apply to all plans. Plans are available only to U.S. residents. Not all plans are available in all jurisdictions. Availability of coverage, including the epidemic-related benefits and covered reasons described here, varies by product and by state. Products may not include all benefits or covered reasons described here. All benefits are subject to maximum limits of liability, which may in some cases be subject to sublimits and daily maximums. Benefits and limits vary by plan. For a complete description of the coverage and benefit limits offered under your specific plan, carefully review your plan’s Letter of Confirmation/Declarations and Certificate of Insurance/Policy. Insurance coverage is underwritten by BCS Insurance Company (OH, Administrative Office: Oakbrook Terrace, IL), rated “A” (Excellent) by A.M. Best Co., under BCS Form No. 52.201 series or 52.401 series, or Jefferson Insurance Company (NY, Administrative Office: Richmond, VA), rated “A+” (Superior) by A.M. Best Co., under Jefferson Form No. 101‐C series or 101‐P series, depending on state of residence. A+ (Superior) and A (Excellent) are the 2nd and 3rd highest, respectively, of A.M. Best’s 13 Financial Strength Ratings. Except as otherwise specified, AGA Service Company d/b/a Allianz Global Assistance is the licensed producer and administrator of Allianz Travel-branded travel protection plans in the U.S. and an affiliate of Jefferson Insurance Company. Allianz Global Assistance is a mark of AGA Service Company or its affiliates. The insured shall not receive any special benefit or advantage due to the affiliation between Allianz Global Assistance and Jefferson Insurance Company. Plans include insurance and assistance services. Noninsurance benefits/products are provided and serviced by Allianz Global Assistance. 

SOURCE Allianz Partners


RICHMOND, Va., Jan. 11, 2024 /PRNewswire/ — Americans traveled with gusto in 2023 and took the long lines and inevitable delays that come with peak travel seasons mostly in stride. Travel demand for 2024 is expected to remain strong with Americans eager to make new memories. Here’s a look ahead at this year’s travel landscape with…

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